Thursday, December 22, 2005

Starting A Home-Based Business

More and more entrepreneurs are running their businesses out of their homes. Why not? Savings on such things as rent, utilities and fuel can add up quickly. However, it's not for everyone. If you are thinking of running a home-based business, think through both the advantages and disadvantages.
The following are some advantages and disadvantages of starting a home-based business.
*Ability to start your business immediately.
*Minimal start-up capital needed.
*No rent or excessive set-up charges for utilities.
*Reduced wardrobe expenses.
*No commuting.
*Tax benefits.
*Elimination of office politics.
*Full utilization and recognition of skills.
*Low risk for trial and error.
*Success is based 100% on your efforts.
*Difficult to establish solid work habits.
*Difficult to determine competitive rates.
*Limited support system.
*Limited work space.
*Disruption of personal life.
*Clients may be uncomfortable coming to your home.
*Zoning restrictions.
For more information on starting a home-based business, check out to find out what you need to get started.

Tuesday, December 20, 2005

Attracting Attendees To Your Seminar

So, you want to bring potential clients in for a seminar to boost your image as an expert firm and build relationships. Great idea. The trick is getting people to attend. Dennis Barnes, owner of Marketing Direct, helps organizations and businesses drive traffic to seminars. Here are just a few of his tips to drive traffic to your next event:
1. Provide enough advance notice for your prospective attendees...
consider 90 days notice for a busy executive.
2. Target a smaller defined audience multiple times rather than casting
a wide net just once...hook 'em with an early registration discount,
second notice, or last chance offer.
3. Deploy multiple mediums in your quest to fill seats... direct mail,
telephone, e-ail and industry relevant trade magazines should be