PR Myth No. 4

Myth No. 4: Big feature stories are all that count.
Reality: Size of readership is what counts.A common belief among business owners, according to Iris Salsman, Salsman-Lundgren Public Relations, is that a small mention is completely worthless. “People think they have to get a big, giant article or feature for press to be worthwhile,” she explains. “This is a misconception because it’s more important for the mention to appear in a highly visible place that’s read by many people. You have to pay more attention to the viewership or the readership.”