Sunday, May 11, 2008

Entrepreneur Vows: No More Dry Humping

Mentioning your company's core values on your website is nothing unique. Usually, these values include integrity, honesty, commitment, etc. Not for one young St. Louis entrepreneur.
Paul Scheiter, owner of Hedgehog Leatherworks, mentions "No Dry Humping" as one of his three corporate values.
I must admit, that's an interesting core value. However, when you realize the story behind the "No Dry Humping" philosophy, it makes you wonder if more firms should embrace the mantra.
Paul's golden retriever, Ollie, had an awful method of greeting people at the door by latching onto their leg and giving them the "Elvis Pelvis." It bothered the guests, and it embarrassed Paul. After being "humped" each time they visited, Paul's friends refused to come around the house. Who could blame them.
When it comes to business, Paul refuses to leave his customers with the same impression.
"We find it funny that most businesses treat their customers that way… they hump you to death with emails, brochures, and pesky salesmen," according to Paul's website, http://www.hedgehogleatherworks.com/. "When you deal with Hedgehog, rest assured you will never get the "Elvis Pelvis," not even from Ollie."
Nice touch Paul. It's a message that I am certainly embracing. As the owner of a business that has, from time to time, dry humped a few customers, we certainly don't want to leave the same impression as Ollie. If we've dry-humped you in the past, we're sorry. We can't lick you in the face like Ollie to say we're sorry. You'll just have to accept our apologies.
We're always striving for ways to market and become a valuable resource for prospects without dry-humping. It's a task more and more businesses should embrace.
A special thanks to Paul for taking the lead on this concept.
--Ron Ameln, SBM

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