Wednesday, November 24, 2010

Sluggish Economy Is Great Time To Raise Prices

"This economy is the ideal time for businesses to get back in touch with who their ideal customers really are," says Dale Furtwengler, president of Furtwengler and Associates and author of "Pricing for Profit: How to Command Higher Prices for Your Products and Services. "
"When they do that, they become more profitable by shrinking the customer base and providing great value rather than salvage market share with people that are only moderately interested."
(As see in St. Louis Small Business Monthly, February 2010)
--Ron Ameln, SBM

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