Using Your Website To Attract Media Attention

Nicole Plegge, digital marketing copywriter at Brighton, a marketing and PR firm, has written an excellent article on using your website to attract media attention. "Now is the time to start optimizing your site for journalists and the search engines," Plegge said. "The steps are similar to building a site for customers--provide plenty of quality information, easy-to-use navigation and strong keywords. By building a high-quality news section, your site can explode throughout the different media."
Check out Nicole's article.