Surviving Tough Times As An Entrepreneur

I've always found boxing to be an interesting sport. Boxers work for 6 months to perform for two hours. The best boxers actually only box for four hours a year. The rest of the time is preparation.
One of the most interesting things about boxing is how the handlers treat the boxers. "You can do it Champ!" "No one can beat you Champ." It's interesting because every boxer is called Champ. It doesn't matter if he's just won one fight his whole career. He's Champ. In most cases, everyone knows he's not a champion...the boxer, the handlers, the fans, his banker, etc. Yet, he's referred to as "the Champ."
The handlers know their boxer needs a certain edge, a confidence that he can beat anyone at anytime. He can't go into the ring with doubts. They tell him he's the Champ because if he sees himself as the Champ, he may someday end up as the real Champion.
A business owner is no different. Times have been tough on all business owners, but now is not the time to lack confidence. Focus on your successes in the past and the success you'd like to be in the future.
Go Get'em Champ.
--Ron Ameln, SBM